Media: Mumbrella on Optus Social Media

"That (Ricky Gervais) campaign emerged not from the marketing divisions of Optus but rather the social media team, who put the mechanics for what was probably the most audacious and unexpected piece of marketing in Australia in 2015 into play."

Great piece of in-depth analysis about our new agency roster and my teams special relationship with social video partner Emotive.

Maverick & highly collaborative partners are absolutely critical in this business.