Media: "Go Digital With Ricky Gervais for Netflix Australia Launch" "Online, mobile-optimised content needs to be at the core of any marketing initiative, but with that comes the challenge of producing creative work that's respectful of the audience whilst landing your message," explained Nigel Lopez-McBean, Optus' director, social marketing and creative services. "Brands are now rightly rewarded based on getting that delicate balance right." Hide Content
