Publications: "Top-Tier Content Marketing" (ADMA)

Optus’ Associate Director of Social Media and Content Marketing, Nigel Lopez-McBean, doesn’t like paid social media, or exchanging content for email addresses. “Our content is not paid,” he says. “It is in our interest to deliver communications, and I am not a huge fan of content you have to register for. It seems counterintuitive. I understand the rationale, but look at what has happened with traditional media, you diminish your audience. It is a difficult balancing act.”