As the official support network to the Australian Olympic and Paralympic team, Optus wanted to show Australian athletes that despite being on the other side of the world, the country is behind them.
In this piece, Olympic legend Ian Thorpe (alongside Aussie broadcasting icon Lee Lin Chin and The Bondi Hipsters) asks Australia to ‘Fan Up’, commit to the cause and go nuts for the Aussie athletes in their own unique, creative way using #FanUpAUS.
The campaign is running across social media and was watched by 3.5 m Australians within 7 days.
Additional support was provided by the Hipsters who had their own take on how to support our athletes.
The campaign features a range of social influencers delivering their own version of #fanupaus as well as being the official social good luck message delivery message platform on ground in Rio at the Aussie Olympic teams HQ.