Project 13: Optus & Ricky Gervais 'Little Bath' - 3/5 of Optus Entertainment Campaign 2015

Mr Gervais isn't happy. He's been contacted by our social team about doing a new ad and he really can't be bothered. Here's his response.

This content was launched on Twitter after a live conversation with Ricky (see below) and amplified across social as well as broadcast on TV (despite being shot vertically) and yes, it was shot on an iPhone.

Production costs = minimal ; )