Project 11: Optus/Ricky Gervais & Apple iPhone 6s Launch - 2/5 Optus Entertainment Campaign 2015

Mr Gervais returns as the world's most contemptuous pitchman, this time for iPhone 6s.

"The best iPhone launch of any carrier in the world this year." - Stuart Braxton, Head of Marketing @ Apple Australia

"The most successful targeted FB sales campaign we've seen globally." - Steve Lockwood, Head of Marketing Science @ Facebook Australia

Ricky & Apple? Yes, that did happen and it was a huge amount of fun. A world first. Why?

This is the only advertising of an Apple product that doesn't feature the device and that's a very big deal.s