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My Speaking: Social Media Week 2014 - Panel: The Consumer Journey

Nigel Lopez-McBean of Optus provided us with some great sound-bytes, one of the favourites was: “Talk to customers in social as you would face to face. If you wouldn't say it to their face don't say it.” 

The other was "Most people can't remember their last three tweets. It's crazy how our most public communication is also our most throwaway."