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My Media: Quoted on Facebook video playbook: Building brands on mobile

“Facebook Video is the essential platform for video. The audience is vast, opinionated, highly engaged and always appreciative of entertaining branded content. It’s a platform designed to reward those prepared to take creative risks. The challenge of creating content worthy of the results Facebook can deliver is one every marketer should enjoy. We certainly have.”
- Nigel Lopez-McBean, Associate Director, Social Media & Content Marketing, Optus