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Media: ABC's The Gruen Transfer on Optus/Ricky Gervais campaign

The Gruen Transfer is an ABC flagship show that critiques marketing and advertising watched by over 1.5m Australians a week.

Below is some superb and accurate commentary on the Ricky Gervais campaign.

The earned media value on this piece was $1.4m.

Key segment is 47m 30secs - 51m 00secs.

N.B The guy in the image with me is Todd Sampson, one of the presenters of Gruen.