The Gruen Transfer is an ABC flagship show that critiques marketing and advertising watched by over 1.5m Australians a week.
Below is some superb and accurate commentary on the Ricky Gervais campaign.
The earned media value on this piece was $1.4m.
Key segment is 47m 30secs - 51m 00secs.
N.B The guy in the image with me is Todd Sampson, one of the presenters of Gruen.